Press & media kit

Load Up — Press Kit

Everything you need to write about Load Up: a fact sheet, copy-ready boilerplate, screenshots, and logos. Questions or review codes — just email us.

View on the App Store Email press contact

Fact sheet

Title: Load Up · 装马模拟器
Developer: txyou
Platform: iPhone & iPad — iOS 17 or later
Genre: Cozy simulation
Price: Free · optional one-time PRO unlock · no ads, no subscription
Languages: English · 简体中文 (Simplified Chinese)
Availability: Worldwide on the App Store
Website: loadupgame.com
Press contact: [email protected]

About / boilerplate

Short — one line

Load Up is a cozy horse-loading simulator for iPhone and iPad — read a real horse the gentle way, then back, load, drive and unload across calm scenes.

Long — one paragraph

Load Up is a cozy horse-loading simulator for iPhone and iPad. You read a horse's body language — ears, head height, breath — and use a gentle press-and-hold, release-on-the-window mechanic to back a trailer in, load the horse calmly, keep the rig balanced on the road, and unload — scored on staying gentle and efficient.

Key features

Read-the-horse body-language gameplay (ears, head, breath)
Gentle press-hold-release CALM mechanic with combos and an accuracy score
Six-phase loop: pick horse + scene, reverse, load, transport, unload, results
Three horses whose personality is the difficulty (veteran, greenie, problem loader)
Four scenarios: ranch, horse show, vet emergency, open field
Trailer backing with three-color guide lines and timed dodges
Drive the rig with a steering wheel and keep it steady through hard stops, potholes and oncoming traffic
Deep horse customization: custom coat and point colors, face markings, leg socks, patterns, body and build, mane and tail
Name your horse and save a multi-horse stable
Light and dark themes and selectable background music
Game Center leaderboard and 8 achievements
Share a vertical highlight clip of your run and challenge a friend